Goop, a wellness company founded by actress Gwyneth Paltrow, has quickly settled a lawsuit filed last week by several California counties over advertising claims deemed suspect. The lawsuit alleged that the company advertised its products using claims that were not approved by the Food and Drug Administration (FDA) and that the claims themselves were not supported by any legitimate evidence. The lawsuit was seeking remedy for false and misleading advertising as well as unfair competition.
Goop was marketing a blend of essential oils, Inner Judge Flower Essence Blend (Floracopeia), as a treatment for depression. It was also marketing ‘vaginal eggs’, egg-shaped stones inserted into the vagina, as a treatment for hormonal imbalance, uterine prolapse, menstrual cycle regulation, and incontinence. There is no scientific evidence that either product provides any of these purported benefits.
The lawsuit was settled for $145,000 in civil fines and an agreement to no longer make claims about Goop products without reliable and competent scientific evidence. Under the agreement, the essential oils and vaginal egg products can still be sold. However, many doctors would recommend avoiding the latter product altogether, as a vaginal egg could be detrimental to your health.
Read the lawsuit here.
False and misleading advertising claims can put the public at risk of injury, illness, or worse. Consumer protection laws exist to deter companies from making dangerous claims about their products, and to punish companies who do. The Law Offices of Scott Warmuth helps clients who have been harmed by the false or misleading claims made by manufacturers and advertisers. For a free legal consultation, call 888-517-9888 today.